To contribute strong competencies and value-adding practical experience to your organization and be given in return the opportunity for personal and career development.
PROFESSIONAL PROFILE
Strategic Planning professional with 20+ years of experience in sales and marketing within leading FMCG organizations.
Founder and Board Member of Iran’s first family retail chain, Yaran Darayn (est. 2004), with extensive expertise in supermarket, grocery, and personal care retail development across Iran and Dubai.
Proven self-starter recognized for initiative, accountability, and the ability to eliminate barriers and drive execution.
Strong background in brand building, trade development, and delivering high-impact commercial strategies.
Consistently high performer with a successful track record across sales and marketing functions.
Energetic and results-driven leader skilled in team motivation, multi-tasking, and thriving under pressure in fast-paced environments.
Strategic and analytical communicator with strong interpersonal and relationship-building skills.
Commended in performance evaluations for leadership, client engagement, and securing key appointments.
PROFESSIONAL EXPERIENCE
Founder- CEO - Managing Director
Powerful Future | UAE
January 2024 – Present
Lead end-to-end business development operations in the UAE for a private Business Clinic company based in Dubai.
Develop business strategies and brand development plans for partner companies.
Conduct market studies across multiple countries to identify FMCG business models and opportunities.
Identify and engage potential distributors, traders, and strategic partners.
Manage all legal documentation, product registration, and official business establishment processes.
Define distribution policies, annual sales targets, and commercial planning.
Oversee launch planning, sales strategy, and marketing execution.
Ensure compliance with import/export regulations across different countries.
Handle annual budget planning and financial advisory coordination.
Set up office operations, build teams, and manage recruitment for various roles.
Provide management training and operational guidance to business partners.
Plan import/export activities, streamline shipping procedures, and manage logistics.
Develop warehousing strategies and supervise implementation.
Offer continuous support to business partners throughout and beyond the business setup phase.
Regional Business Head – Middle East / CIS
Swift Innovations (CANADA) | Iran & UAE
August 2021 – December 2023
Led end-to-end Business Development activities across the Middle East & CIS markets.
Conducted market studies and assessed FMCG business models for each country.
Identified and secured distributors and potential trading partners.
Managed product registration, legal documentation, and compliance processes.
Defined distribution policies and established annual sales targets.
Directed launch planning, sales strategies, and marketing activities.
Ensured adherence to import/export regulations across markets.
Developed and managed annual budget planning.
General Manager of Business Development - Middle East / CIS
Alima Poland | Iran - UAE
February 2019 – July 2021
Led Business Development across Middle East & CIS markets.
Conducted multi-country market studies and identified optimal business models.
Secured distributors and potential trading partners for product expansion.
Managed legalization processes, regulatory documentation, and product registration.
Defined distribution policies and established annual sales targets.
Planned and executed product launches, sales initiatives, and marketing strategies.
Ensured compliance with import/export regulations across all markets.
Developed and controlled annual budget planning.
Business Head
Kuwaiti Danish Dairy Company (KDD Co.) | Iran & UAE
November 2015 – November 2018
Fully responsible for establishing and managing KDD’s business in Iran.
Registered KDD Pars and developed the full Iran Business Plan, including product portfolio and P&L.
Defined the optimal market entry model: co-packing, own factory setup, or other profitable strategies.
Managed all legalization process, regulatory compliance, and government-related procedures.
Set up the Iran office, built the operational structure, and recruited the initial team.
Designed and implemented the distribution strategy for nationwide coverage.
Developed and executed launch, sales, and marketing strategies tailored to the Iranian market.
Ensured compliance with all import/export regulations to support a smooth startup phase.
Oversaw cash flow planning, budgeting, and financial activities to maintain healthy operations
Managing Director
Hochland Pars | Iran
June 2011- October 2015
Led full operations of Hochland Iran, including local production, regional office oversight, and management of nearby markets.
Restored the company to profitability, preventing a planned shutdown and repositioning the business for growth.
Expanded product portfolio by introducing new varieties, resulting in significant sales growth.
Re-launched products with premium packaging and design, including imported high-quality cups for the upper market segment.
Initiated imports of finished goods from group companies in Germany and Russia to strengthen the product range.
Established direct distribution operations in Tehran, the country’s largest and most strategic market.
Launched export operations to Iraq and neighboring countries with premium product lines.
Built and restructured the entire organizational team, including job descriptions, roles, and company regulations.
Developed a 5-year strategic plan to position Hochland as a top competitor in Iran and the regional cheese market.
Managing Director
Group SEB Pars | Iran
March 2010- May 2011
Managed the full Tefal Iran business, leading a cross-functional team across sales, marketing, logistics, finance, and warehousing.
Delivered profitable national sales targets and ensured consistent sales performance across all regions.
Oversaw budgeting and financial management in alignment with board-approved plans.
Increased overall business credit in Iran by 50%, strengthening market position and operational capability.
Country Manager
Wesley International Ltd. Co. (SuperMax) | Iran
April 2006 – February 2010
Managed the entire Iran business through an exclusive distributor, overseeing sales operations across Tehran and 12 major provinces.
Led, trained, and motivated the national sales force to achieve profitable sales targets.
Planned and monitored all trade sales activities, including promotional strategies for slow-moving SKUs.
Strengthened modern trade presence by managing contracts and in-store activities with major chain stores and key accounts.
Achieved over USD 1.2M in business within the first year.
Ranked among the Top Ten Country Managers in the Wesley World Video Ranking.
Managed national budgeting and maintained strong relationships between the company and distributor teams.
Reported directly to the General Manager.
Regional Wholesale Manager
British American Tobacco (BAT) | Iran
October 2005 – March 2006
Managed sales and marketing activities across 10 major cities in Northwest Iran, leading 5 wholesale executives and the distributor sales team.
