Hossein Nikroo

MBA.International Business Strategic Management

Food Science & Technology Engineer

About me

I’m an International Marketing Specialist, Market and Business Development Director, Sales Strategist, experienced in Business Management in the Middle East and CIS Region.
I was borned in 1976, and I have more than 20 years of professional experience in international FMCG companies globally in different fields like distribution, marketing, business development, and regional sales management. Today, I have a role as a key member of the Business Clinic in the field of marketing and strategy as International Business Development Director.
My MBA education is in International Business Strategic Management, and I’m a Food Science and Technology Engineer as well.
but my professional path has been shaped entirely in marketing, Sales, Business & Market development, new Brand launch Strategy and whole business development planning in large multinational companies. and also I could define whole organization charts for any company as well as the vision, Mission and the way forward for future developments globally.
I have worked for companies such as British American Tobacco, Wesley International (Super Max Shaving Products),Groupe SEB (France Tefal), Hochland (German Cheese), KDD (Kuwait Danish Dairy Co.),Alima (Poland Milk Powder & Food Processing Machinery), Swift Innovations (Canadian Organic Skin Care Products) and Powerful Future (Business Clinic in Dubai, Middle East & CIS) , from Trade Marketing Representative up to the level of, Regional Manager, Country Manager, Managing Director, CEO of CIS, and Regional Business Development Director of the Middle East & CIS.

My Professional Identity

My professional identity is based on three main pillars:

1) International Market Development.

Analysis of the Middle East, CIS and Eastern Europe markets
Design of country business models
Registration of products, construction of distribution channels and market entry structure
Creation of a network of representatives, distributors and reputable traders
Development of a brand entry, consolidation and growth strategy

2) Sales and Marketing Management on a Regional Scale

Designing sales strategy, defining distribution model and setting annual target
Managing sales teams in several countries
Increasing market share, managing product portfolio and refining portfolio
Implementing Trade Marketing and BTL campaigns
Consumer behavior analysis and pricing policies

3) Organizational Leadership and P&L Management

Building a country office, forming a team and developing an organizational structure
Profit and loss management, budget control and cash flow planning
Restructuring and revitalizing companies on the verge of exiting the market
Negotiation with parent companies, import, export and operational development

Career Summary

Over the past two decades, in roles including:

Regional Business Head – Middle East & CIS Swift Innovations
General Manager Business Development – Middle East & CIS Alima
Business Head – Iran KDD Kuwait
Managing Director – Hochland Pars
Managing Director – Iran Group SEB / Tefal
Country Manager – Iran Wesley Super Max
Regional Wholesale Manager / Key Account Executive / TMR British American Tobacco
Sales Manager – Personal Care Behrouz Nik International

I have been able to:

Design the sales structure of the countries
Develop the distribution and import network of the brands
Improve the product portfolio of the companies and grow the sales
Implement local marketing with international standards
Bring several brands back from stagnation to growth
And make Iran one of the top 10 countries in the region in some companies

My role in corporate business

In companies, my role and value creation are defined in three main axes:

1) Designing marketing strategy and developing domestic and international markets

Market and competitor analysis
Designing a product entry map
Defining brand positioning
Developing GTM strategy and distribution channel architecture

2) Export development, creation of foreign networks and business models

Identifying business partners
Assessing the target country market
Designing a business model
Registering the product and creating an official export channel
Managing international negotiations and trade contracts

3) Sales professional management, team building and brand growth

Sales structure design
Sales and marketing team training
Product portfolio development and sales growth
Sales and marketing campaign creation

These roles, along with my other expertise in manufacturing, supply chain, digital, packaging, finance and technical, form a complete and professional system for industrial, food, cosmetic-healthcare, export and FMCG projects.
With a combination of multinational experience, international marketing expertise, regional sales management, market development and brand strategy, I form an important part of the business core of businesses.
My role is to ensure that projects, from production to market, not only enter the market, but also gain a foothold, grow and remain sustainable.